Ask any successful leader how they achieve their goals while battling a diary full of commitments, a deluge of emails and requests for their time, and most will say they couldn't do it without their personal assistant. PAs and executive assistants (EAs) are at the heart of organisations, working side-by-side with chief executives and leaders, playing a key role in supporting decisions.

Technology has replaced the typing pool, releasing PAs from routine clerical tasks and creating opportunities to take on new responsibilities. Some of the duties traditionally belonging to middle management have also been taken up by PAs during the recession. So while a PA will still be expected to book meetings and juggle diaries, they might also be running their own team or conducting meetings on their boss's behalf.

Modern personal assistants also have come a long way from secretaries working in typing pools. These days, a personal assistant is more likely to be involved in making key decisions, even managing budgets. Personal assistants now work with chief executives and, in some cases, perform roles on their behalf. Where a PA or secretary used to have a purely reactive role, they are now proactively finding new ways to improve processes and contribute to the goals of the organisation.
Executive Personal Assistants have a highly visible and demanding role in blue chip corporations and government organisations. So what makes an Executive Personal Assistant effective in the eyes of their Boss?

This two day Malaysia Exclusive Secretarial & Administrative Conference 2017 is designed very speci¬fically for personal and executive assistants and serves as a step-by-step guideline towards improving the skills that they require to meet the challenges of today’s business environment. It aims to comprehensively review core PA skills to fill gaps in PA know-how and refresh PA skills. Throughout the conference, many examples of case studies will be woven into the discussion as well as revisiting and introducing new ideas and finesse in the area of executive travel planning, meeting planning, time management, email management, diary management, minute taking, business writing and professional development. In addition to this, this program also will review the PA's approach to their working partnership with their boss(es) and introduce strategies increasing productivity.





• Involve yourself in the 2 Days Professional Conference specially designed to cater your work needs.
• Discover the 21st century office technologies and apps that are useful and helpful to your work.
• Sharpen your leadership skill and learn to implement it in your work.
• Your biggest opportunity to meet with other secretaries not only from different sector, but also with different generation to gain more valuable knowledge, contacts and experiences.
• Enhancing your corporate communication, negotiation and convincing skill, presentation and influencing skills to be able to represent your boss and company in a more professional way.
• Cultivate your writing by improving your business writing to become more suitable to your work.
• Recognising Emotional Intelligence and how it can benefit you at your workplace.
• Expand your knowledge by gaining financial literacy to be more prepared in the future and as well to improve your own financial skill either to be used in your workplace or your personal life.
• Return back to your office fully equipped with wide knowledge that can make you a complete secretary that not only possesses basics of secretarial & administrative work, but also possesses enough knowledge to advance towards to become the 21st century secretary & administrative.


• Keeping up with the latest updates on office technologies, software and applications that can be useful for secretaries
• Defining the responsibilities and etiquettes of 21st century secretary
• Learning to manage time, schedule and work for secretaries
• Handling emotions and stress in the workplace
• Learning to understand people around you and yourself


This conference is especially designed for all administrative personnel such as the following:
• Personal and Executive Assistants
• Secretaries
• Private/Confidential Secretaries
• Office Manager
• Administrative personnel that are directly reporting to the top management

From various corporate companies, private and government sectors, Education Groups as well as any other establishments.