Objective

• The importance of the marketing function in an organization
• The financial impact of marketing decisions
• The techniques to strategically improve your company's performance
• How to develop a solid marketing plan, step by step
• The various ways of collecting market intelligence and deciphering them
• Which are the key success factors for your company and build strategies around them
• How to make marketing mix (7Ps) decisions that are strategy to increase lead generation
• The art of educate to sell
• The power of email marketing
• Automation strategies to nurture clients from cold leads to hot leads
• The secrets of sales conversion using content

Who Should Attend ?

• Marketing practitioners who feel that there is more to marketing than what they are currently practicing
• Marketing practitioners who need to deliver sales results
• Marketing pactitioners who doubt the need for a marketing plan
• Personnel in the marketing department who are new to the marketing discipline