Objective

• To understand the fundamentals of PR writing to enhance their communication tasks.
• To master various writing styles suitable for both traditional and digital PR, including AI-driven content.
• To develop persuasive pitching skills to effectively promote articles and content to media outlets.
• To build confidence in crafting professional and impactful PR communications.
• To leverage facts and data to strengthen the credibility and impact of their writing.
• To enable participants to create, implement, and evaluate strategic communication campaigns tailored to diverse audiences and objectives, from brand promotion to crisis communication.
• To foster the ability to analyze media content and communication strategies critically, ensuring that decisions are grounded in evidence, data, and a thorough understanding of audience behavior.
• To develop leadership and management capabilities for guiding teams, overseeing media projects, and navigating the complexities of the modern media landscape, whether in journalism, public relations or digital marketing.
• Create and position a digital brand by crafting a unique value proposition and compelling brand storytelling.
• Design and execute successful digital advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Manage customer service and reputation online, including handling negative feedback and leveraging AI tools for enhanced customer experience.
• Understand and apply regulatory and compliance requirements, such as data privacy laws and ethical marketing practices, in their digital marketing efforts

Who Should Attend ?

• Corporate Communications Professionals ( Managers /CEOs/CMOs)
• Middle Management
• Human Resources Professionals
• Crisis Communication Managers
• Marketing , PR & Media professionals
• Business owners
• Digital marketers
• Customer service teams

Certification

Participants will be awarded CERTIFIED MASTERY IN CORPORATE COMMUNICATION by INSTITUTE OF BUSINESS EXCELLENCE , UNIVERSITI TEKNOLOGI MARA ( UiTM) upon completion of 3 Modules and participants must obtain a grade of at least PASS in all modules to qualify for the full certification

Training Schedule

MODULE 1 : FOUNDATIONS OF MEDIA AND COMMUNICATION (2 DAYS)
MODULE 2 : ADVANCED PRACTICES AND CRISIS COMMUNICATION (1 DAY)
MODULE 3 : DIGITAL MARKETING: STRATEGIES FOR GROWTH & COMPLIANCE (1 DAY)

In Partnership with :