Objective

• Develop a Marketing Plan with a proven process like a world-class marketing leader
• Apply core marketing methods at a professional level
• Apply techniques to understand the customer/consumer deeply
• Apply techniques to add value to customers and deliver above expectation
• Apply techniques of collecting market intelligence and deciphering them
• Apply techniques to study the competition and react to market changes
• Develop information into insights
• Identify key success factors for your brand
• Develop objectives and strategies
• Develop a Marketing Mix plan that is aligned with the strategy
• Develop metrics to deliver ROI
• Identify barriers to success and plan against them

Who Should Attend ?

• Marketeers who will benefit from leveling up their Marketing Planning skills
• Marketeers who want to develop Marketing Plans that are effective
• Marketeers who feel that there is more to marketing than what they are currently practicing
• Marketeers who doubt the need for a for a marketing plan
• Marketeers who need to deliver on sales performance
• Personnel in the marketing department who are new to the marketing discipline
• Stakeholders who work closely with the marketing department such as professionals from business development, product development, trade marketing, marketing communication, advertising, and consumer research