Objective

a) Construct robust digital marketing strategies aligned with measurable business outcomes
b) Execute SEO and SEM campaigns using professional tools and optimization practices
c) Create and distribute compelling content across multiple platforms
d) Design and optimize social media campaigns tailored for Meta, LinkedIn, and TikTok
e) Use analytics frameworks to track, measure, and refine campaigns
f) Develop expertise in cross-channel integration and attribution modeling
g) Understand emerging technologies such as AI-driven targeting, automation, and personalization
h) To apply digital marketing techniques to build an online presence, either for personal
branding or entrepreneurial ventures.
i) Plan and execute email marketing campaigns effectively.
j) Leverage video and display advertising to enhance brand awareness and engagement
k) Optimize user experience (UX) and customer journeys for higher conversion rates
l) Understand legal, ethical, and data privacy considerations in digital marketing
m) Utilize marketing automation tools for lead nurturing and customer retention
n) Conduct competitive analysis and market research to inform strategy

Who Should Attend ?

• Managers involved in marketing, promotion, public relations, or digital communication
• Marketing professionals seeking structured upskilling in digital competencies
• Business owners and entrepreneurs looking to strengthen online brand presence
• Digital Marketers
• Content creators, influencers, and social media managers seeking strategic digital skills
• Consultants and freelancers aiming to expand service offerings in the digital domain

Certification

Participants will be awarded CERTIFICATE IN DIGITAL MARKETING STRATEGY by INSTITUTE OF BUSINESS EXCELLENCE, UNIVERSITI TEKNOLOGI MARA (UiTM) upon completion of 4 Modules and participants must obtain a grade of at least PASS in all modules to qualify for the full certification.

Training Schedule

MODULE 1 : DIGITAL MARKETING FOUNDATIONS & STRATEGIC PLANNING (1 DAY)
MODULE 2 : SEARCH MARKETING MASTERY (SEO & SEM) (1 DAY)
MODULE 3 : SOCIAL MEDIA MARKETING (META & LINKEDIN) (1 DAY)
MODULE 4 : TIKTOK MARKETING, CONTENT MARKETING & CAMPAIGN INTEGRATION (1 DAY)

In Partnership with :