Objective

• Have working knowledge and skills to champion the new product development process at the workplace.
• Apply the Design Thinking methodologies in the new product development process.
• Gain a deep understanding of intended users by applying emphatic techniques and asking insightful questions.
• Learn to understand the macro and micro situation, and integrate it into problem-solving.
• Apply ideation facilitation techniques to come up with effective solutions.
• Enhance stakeholder buy-in to the project for collaboration and synergy.

Who Should Attend ?

• Project leaders, marketing professionals, designers, and professionals who Wants to apply a customer-centric approach to innovation.
• Wants to strengthen their ability to lead the marketplace through innovation of products, and services to deliver beyond customers' expectations.