Objective

• Develop a marketing plan using a proven process, similar to that of a world-class marketing leader.
• Use advanced techniques to gather and analyze market intelligence to aid decision-making and react to market changes.
• To articulate product and service strategies based on a deep understanding of the customer's perspective and unique situation.
• Understand what customers value in their product/service experience and deliver accordingly.
• Identify key success factors and barriers to commercial performance & develop objectives and strategies that correspond with the marketing analysis conducted.
• Control and manage the implementation of the Marketing Plan for the plan to stay on budget, on time, and expected sales and profitability.

Who Should Attend ?

• Marketeers who will benefit from leveling up their Marketing Planning skills.
• Marketeers who want to develop Marketing Plans that are effective.
• Marketeers who need to deliver on sales performance.
• Personnel in the marketing department who are new to the marketing discipline.
• Stakeholders who work closely with the marketing department such as professionals from business development, product development, trade marketing, and marketing communications.